About us

3715 Santa Rosa Ave Suite A2, Santa Rosa, CA 95407

(707) 540-0773


2661 Gravenstein Hwy S, Suite G, Sebastopol, CA 95472

(707) 829-7668



Monday-Friday***: 9am – 6pm

Saturday***: 9am – 5pm

Sunday***: 9am – 4pm


Our history

2008 -

Deep Roots Hydroponics was founded in 2008.  Our team, the real backbone of the company has over 25 years of experience in growing and cultivating.  One might say that we have very deep roots in the industry.


Our mission has been the same since the very first day our doors opened.  We offer the growers of northern California the best service, reliable expertise, and the highest quality products.  Anyone can sell you a product but if they don’t have the knowledge to explain how to best utilize it, or won’t take the time to do so, it really doesn’t do you much good.


With two stores in Sonoma County, in Sebastopol and Santa Rosa, we are positioned to serve your growing needs.  With 10,000 feet of indoor retail space, and over two acres of off-site soil storage, we have the ability to service any cultivation, no matter how large or small.


Our team of consultants are hand-picked based on their experience and their specific areas of expertise.  They are continuously trained on the latest technology, newest and most effective products, as well as the current trends in growing techniques and problem solving.  You can always count on our team to be your reliable resource to provide the most accurate information for the best outcome of your crop.


As the industry expands into the new world of state compliance today’s modern farmer is subject to constant change.  It is at times like this that having a reliable friend in the industry like Deep Roots is a valuable asset.  We are uniquely positioned to be here as the place you can count on for many years to come.


The biggest and strongest plants have Deep Roots.

Our Goal

To be your local support experts. Offering the highest quality products along with the support and knowledge of the right products for the right applications.

  • Assist In Design Concepts
  • Correct Product Applications
  • Proper Installations
  • Maintenance & Warranty
  • Increase Growth & Yields
  • Improve Product Quality
  • Energy Efficiency

Deep Roots also delivers and works closely with local contractors and tradesmen who specialize in building and landscaping indoor and outdoor gardens. Our everyday in-stock selection makes it easy to collect everything you need for an entire setup job in one trip, all at a price that you and your customer can afford. If we don’t have what you need, it’s available from our distributor within 1-2 business days. Come in and see us, and thanks for visiting Deep Roots.

Our team

  • Jesse Narvaez

    In 2008 we opened the doors to Deep Roots Hydro in Sebastopol, CA.  Three years later we opened our second location in Santa Rosa, CA. Our mission has always been to provide a valuable service to…

    Read more
  • Conner

    My specialty is in the areas of compost teas and other nutrient applications as it pertains to today’s new compliance regulations.  I also have experience in bud tending and determining which nutrients work best with different…

    Read more
  • Ryan

    As a manager for Deep Roots Hydroponics I perform many different tasks. Our stores are filled with hundreds of different products from a multitude of different suppliers.  In an effort to pass along the lowest prices…

    Read more
  • Dylan Marzullo

    With almost 25 years of experience in the industry my background has given me a vast understanding of the many aspects of cultivation.  Whether your cultivation site is small or large, indoors, outdoors, or in a…

    Read more
  • Perrin

    When a customer walks in our store and wants to know how to grow, I am the man to ask.  I’m experienced in every type of growing.  Indoors, outdoors, greenhouse, I’ve done it. Need to know about…

    Read more
  • Lucas

      My love for the industry as led me to a place I have always wanted to be, each day I get to help  cultivators get the most out of their gardens while achieving the…

    Read more


Hydroponic systems rely on nutrient solutions to provide the essential elements that plants need to grow. Hydroponic fertilizers contain the entire spectrum of such necessary elements. Most major brands in stock.

Deep Roots Hydroponics carries complete lines of high quality supplements that are specifically designed to stimulate your plants vigorous growth and increase fruit production with outstanding blooms.

We carry organic pesticides to control disease, weeds, and insect problems. Most of the pesticides we carry have the OMRI seal, giving you the peace of mind that comes with using the safest, yet most effective solutions available.


An amazing assortment of tools and accessories are always in stock and thousands more can be special ordered and ready for pick up within just a few days. looking for a hard to find item?  Give us a call and we will help you locate it.